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- What You Tolerate Is What You Normalize
What You Tolerate Is What You Normalize
Raising your standards starts with recognising what you've been silently accepting.

Coaching Truths from Everyday Life
In coaching, there’s a principle I come back to again and again:
What you tolerate becomes what you normalise.
It shows up everywhere.
In the way you allow your time to be taken up by others.
In the way you speak to yourself when no one else is listening.
In the way you brush past your own needs to keep the peace, stay productive, or avoid discomfort.
The small things we tolerate quietly become the foundation we build our lives on, whether or not we realise it.
What’s actually happening here is that we are creating neural pathways and once established, we tend to keep walking them over and over, making them stronger each time. Quite quickly we fail to see any way of doing the thing any other way.
When we keep tolerating the same thing over and over, we build a neural pathway and so this becomes our default. Can you claim that back and stop tolerating that unhelpful thing in your life and walk a different path? Time to rewire your brain!
What if this week, you chose one thing not to tolerate anymore?
One small pattern you’re ready to change. It could be something really small that has slipped under the radar.
Because the moment you stop tolerating that thing…
You raise the standard for everything else.
A Simple Coaching Prompt
Here’s something to reflect on:
“What am I currently tolerating in my life that doesn’t align with who I’m becoming?”
Don’t rush the answer.
Let it sit. Let it rise on its own.
And when it does, just notice how it feels to no longer accept it as part of your path.
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All the best,
Steve
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